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Social Media Marketing: An Hour a Day

Featuring 55 practical, hands-on exercises, "Social Media Marketing: An Hour a Day" by Dave Evans walks you through a step-by-step process that results in an effective social media plan built by you, for your organization.

What Drives Customer Service?

I'm passionate about customer service and what drives it, what makes it great and why it sometimes fails. ReadThis.com is a collection of my own experiences with the brands, products and services that I encounter as a customer, stakeholder or interested by-stander.

SuddenLink? Or SuddenDeath?

Published September 01, 2010   permalink

For those unfamiliar, SuddenLink is a regional ISP that offers decent service at a fair price. That said, posts in various forums playing on the firms name -- e.g., "SuddenDeath" -- are part of what the brand has to contend with. This past Sunday I found out why.

 
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Success Secrets of the Social Media Superstars

Published August 25, 2010   permalink

Author Mitch Meyerson has released "Success Secrets of the Social Media Superstars," available online and at leading bookstores everywhere. it's an amazing book, filled with practical insights from leading practitioners, including a closing chapter from me on how to actually get all of this done!
 
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SeaWorld. Which days will your child remember?

Published August 16, 2010   permalink

When I worked at GSD&M, back when SeaWorld was owned by Anheuser-Busch, we produced a series of commercials including the nostalgic "Childhood" series that asks which days your child will remember. Flash forward, and ask that question again.
 
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